How to Improve Your Mobile E-Commerce Conversion Rate?
According to Google, more and more people are now using their mobile devices more than their desktop and laptop counterparts when surfing the internet.
That being said, if they were to conduct some business online, then they will use their smartphones, for example, to make the purchase.
Online business owners know this by heart which is why some of them are making the shift towards a more mobile-friendly website.
That being said, some even spend some resources in the creation of a mobile app for their business, simply because the experience is so much better than having to visit a mobile website.
If you are looking for ways to help improve your mobile e-commerce conversion rate, then read through the rest of the article to find out.
Add Detailed Product Descriptions
A very informative product description is one way to help improve your conversion rate. By adding them to every product that you have to sell, this can help convince people to make the purchase.
Now, you can go about it in a couple of ways. You can either make your product descriptions as detailed and as lengthy as possible- providing possibly every detail that your customer needs to convince themselves.
On the other hand, you may also provide just brief descriptions, but do so in a way that still provides them the product’s highlights as well.
Make Your App or Website Navigable
Far too often, business owners think about the products that they sell than their online stores for which their products are going to be showcased.
Because of this reason, some business owners scratch their heads as they see a pretty high bounce rate and not a lot of conversions.
Well, one reason why people tend to leave a website is if it has a very convoluted design. In addition, if the owner didn’t implement ways to help them navigate their way around your website or app, then that, too, will lead to a high bounce rate.
It is up to the owner to ensure that their website or app can easily be navigated through. Perhaps, implementing different menus to conceal different options is one way to put it.
Make Your CTAs More Prominent
Your call to action buttons is quite important since it will let your customers make that purchase decision. There are some tips to help you make them more effective:
- Make sure that you use a color that helps it stand out among the rest of your website’s elements.
- Your CTA button must redirect the customer to where they need to go. So, if you want them to buy something, then the CTA button should direct them directly to your products page
- You may need to do some A/B testing to find out which color works best for you. Examine your website analytics for this.
Make It Easy for People to Contact You
No matter how descriptive your product descriptions are, your customers may still have queries that you haven’t addressed in your product pages. In addition, they may have concerns regarding some products that you sell, in which they want to address it directly to you.
So, another way for you to improve your conversions is to put a “Contact Us” page somewhere that is easy for your customers to see. Not only that but this page should have your complete and accurate contact information so that you can serve your customers better.
Failure to include such will result in, you guessed it, lower conversion rate.